About Us

by Alexis Oliver |

Welcome to Wide Awake Investing

At Wide Awake Investing, we believe that financial clarity shouldn’t require sleepless nights. If you’ve ever stared at the ceiling wondering if you’re investing the right way, you’re not alone. That’s why we created this space—to turn late-night money worries into confident, informed decisions you can sleep easy about. isrameds.com

What We Do

Our mission is simple: empower everyday investors with practical, no-fluff guidance. We cut through the noise of Wall Street hype and complex jargon to deliver clear, actionable advice that fits real life. Whether you’re just starting out or looking to refine your strategy, we’re here to help you build a portfolio that works—for your goals, your rhythm, and your peace of mind.

Topics We Cover

We focus on the essentials modern investors need to thrive:

Step-by-step guides to building diversified portfolios
Honest platform reviews (robo-advisors, brokers, apps)
Understanding and managing investment risk
Comparing fees and hidden costs
Automating your investing strategy
Behavioral finance tips to avoid common mistakes

About the Creator

I’m Alexis Oliver, a former financial analyst turned personal finance educator. After years working in corporate finance, I realized most people aren’t failing at investing—they’re just overwhelmed. I started Wide Awake Investing after countless nights spent researching how to help friends and family make smarter choices without hiring an advisor. My goal? To make investing feel less like a mystery and more like a manageable, even calming, part of life.

Why This Website Exists

This site was born from a simple question: Why do so many people feel anxious about money—even when they’re doing everything "right"? The answer wasn’t more data. It was better guidance. I built this blog to give you the clarity I wish I’d had earlier: straightforward, evidence-based advice that respects your time, your money, and your sanity.

Our Values

We believe in transparency, simplicity, and integrity. Every review is based on real use, every tip is tested in my own life, and every recommendation is made with your best interest in mind—never influenced by ads or affiliate incentives. We don’t promise get-rich-quick results. We promise progress, patience, and peace of mind.